Senior Marketing Operations Manager (US-Remote) in New York, NY at Intrado

Date Posted: 12/1/2021

Job Snapshot

Job Description

For this opening we will consider candidates from the following locations: New York,NY,United States | , United States;Plano,TX,United States

Senior Manager Marketing Operations

This opportunity is 100% work from home from anywhere in the United States. 

OnSIP, part of Intrado, is seeking a talented and experienced B2B Senior Manager Marketing Operations with unique opportunity to play an influential role in a rapidly growing business.

Reporting to the Director of Marketing and overseeing marketing operations functions, this role is focused on optimization of all digital marketing and email campaigns via Hubspot, reporting on sales and marketing funnel, and metrics. Additionally, this role is responsible for ensuring that people, processes, and tools are optimally set up to achieve superior performance, as well as provide visibility and analytics on effectiveness and results to the leadership team.

As the Senior Manager Marketing Operations, you are a strategic thinker with deep knowledge of the marketing technology stack.  You will support a small team across digital and customer marketing, lead management, acquisition, and budget management. You will own day-to-day marketing automation tasks, reporting and various marketing and sales tools.

We are seeking a highly curious, passionate, and data-driven individual, who can dive deep to optimize performance and solve problems for stakeholders across the team. Someone who can tell a story with metrics that will drive the both the marketing and sales teams’ effectiveness.

The ideal candidate possesses in-depth operations experience to detect patterns and make improvements in platforms across lead management/marketing automation, work/project management, data analytics, and budget management.

What you'll be doing

  • Developing strategies for improving the efficiency and effectiveness of marketing and sales efforts using the latest technology
  • Managing all aspects of system administration including system maintenance and troubleshooting
  • Driving our digital strategy and optimizing our website to deliver an effective inbound lead program
  • Optimizing website pages and landing pages for conversion. Build, A/B test, and deploy web and landing pages based on industry best practices
  • Deploying and managing lead nurture campaigns via Hubspot
  • Reporting where leads are coming from, how they are entering our CRM, their level of purchase intent, and how they’re scored/distributed to appropriate sales teams
  • Developing and refining lead scoring rules based on contact profile and engagement
  • Enforcing best practices for attributing leads to their paid campaigns
  • Communicating with Sales leaders to keep them informed on the origin and expectations of their leads
  • Keeping up to date with market problems and trends, buying personas, relevant market channels, key messages, and more to drive leads
  • Managing the monthly invoice reconciliation process, including forecasting and accounts payable

What you'll bring


  • Bachelor's degree from an accredited college or university with major coursework in statistics, computer science, data science, business, marketing, or related field desired.  Equivalent work experience in a similar position may be substituted in lieu of a degree


  • 5-10 years marketing operations experience required in a B2B SaaS environment
  • Experience working with Hubspot CMS (required), SFDC (required), Google Analytics (required) and Looker (preferred)
  • Advanced experience in Excel

 What makes you a great fit for the role:

  • Deep technical experience in martech, CRM, lead generation, lead scoring, revenue attribution, marketing ROI (Hubspot experience preferred)
  • Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes
  • A strong communicator, confident and articulate in presenting to internal stakeholders
  • A strong sense of ownership and entrepreneurial spirit


Connecting people with each other and the right information is mission critical. Our Company develops innovative cloud-based technology to make it easier, more effective and more efficient to make the right connections. Our solutions put people in sync with each other and the right information, so they gain the insight needed to reach better decisions on the issues that matter most. We do it with a laser focus on reliability.

The Company is a leading provider of technology-driven, communication services, serving Fortune 1000 companies and other clients in a variety of industries, including telecommunications, retail, financial services, public safety, technology and healthcare. For more than 30 years, we have been leading the way in hosted and cloud-based solutions.

Our solutions connect people with each other and the information needed to gain insights for better decisions on the issues that matter most – Information to Insight.

Our Company has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin and South America and is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories.  Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


Intrado Cloud Collaboration provides meeting, messaging and collaboration tools that allow businesses to unlock the creativity of their teams and fuel productivity as if everyone was in one room – even when team members are across the globe.

Intrado also offers Cloud PBX systems for globally distributed corporations, Cloud Contact Centers to enable technical support and remote agents supporting businesses and Hosted MPLS Networks to increase business efficiency, execution and security.

With products and services ranging from audio / video conferencing services to meeting management tools, we also provide professional services to ensure support and training at each stage – from implementation of our tools and services throughout the customer lifecycle. Intrado is the #1 global conferencing partner, Cisco Meetings partner and a Microsoft Gold Collaboration Partner.


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